Amazon Web Services

objective

Amazon Web Services LLC (AWS), an Amazon.com company, provides businesses around the world with a computing platform in the cloud. In 2010, AWS announced the launch of its first Asia Pacific office in Singapore. One of its earliest marketing initiatives was to raise awareness and increase engagement among its target markets across Asia Pacific.

Navigate the Cloud with AWS AWS 101 Cloud Computing Seminar Hong Kong AWS 101 Cloud Computing Seminar Korean

Navigate the Cloud with AWS

AWS 101 Cloud Computing Seminar Hong Kong

AWS 101 Cloud Computing Seminar Korean

solution

Working hand-in-hand with the Amazon Web Services Asia Pacific marketing team, a pan-regional demand generation campaign was conceived and launched - combining search, B2B social media, mobile and email marketing - to promote the opportunity of cloud computing and AWS's market leadership in this space.

 

Technical challenges included integrating custom-developed campaign assets onto AWS's US-hosted content management system for a seamless user experience, and creating a local dashboard, using our Leadgenome platform, that gave the regional team access to a real-time view of campaign progress. The integration was instrumental in forecasting event capacity and event venue planning, especially as sign-ups frequently exceeded original expectations.

 

The final result was a capacity crowd for all events with representative attendance from large enterprises, small medium businesses and startups in key countries across the region.

who we are

Xpointo is part digital agency, where we collaborate with our clients on exciting digital campaigns integrating social media, search, mobile and more; and part digital lab, where we build new media products to solve digital marketing challenges.

In short, we are in the business of helping brands realize the marketing potential of digital channels.

our approach

We advocate a disciplined digital approach with laser focus on marketing priorities and outcomes.

Our methodology is summed up in 4Rs - Research, Reach, Response, Results - and is a discipline we apply to each and every project we undertake.

our technology

We love our technology and all it has to offer to our business and clients. We are open sourced in every way possible. Our servers are in the cloud. We have built and customised our own arsenal of web-based apps for collaboration, process management, automation and every imaginable purpose.

we are hiring

Senior Account Manager / Account Manager

You will be responsible for revenue performance with the drive to win new business while managing an existing client base.You are a self-starter; thrive in a fast-paced environment and is passionate about digital media.