Bacardi

objective

Bacardi has hosted legendary music events and dance parties across the globe and wanted to celebrate its sponsorship as Official Spirit of the Gilles Peterson Worldwide Festival (Singapore) and as host of Bacardi B-LIVE (Bangkok). We were tasked to develop a digital campaign for each event to help them promote their support of the work of inspiring artists and DJs.

Bacardi BLive Bacardi music download card Bacardi Ads Bacardi Microsite

Bacardi BLive

Bacardi Ads

Bacardi Microsite

solution

For Bacardi B-LIVE, we created a campaign to engage key music bloggers and music enthusiasts and staged a contest to fly two lucky winners and a blogger to Bangkok to attend and live-blog Bacardi B-LIVE. The result was increased awareness about Bacardi's B-LIVE association among Singapore's community of dance music enthusiasts. 

 

For the Gilles Peterson Worldwide Festival, we developed a music redemption campaign that incorporated sales channel promotion, outlet point-of-sale rewards with music downloads redemption. Select bars and clubs in Singapore were targeted for the Gilles Peterson Worldwide Festival campaign.  Bacardi drinkers at these renowned establishments in Singapore were rewarded with a music download card with credit for free downloads of digital tracks from a select playlist of 50 dance grooves from artists like Gilles Peterson, Chemical Brothers, Paul Oakenfold, Morcheeba, among others.

who we are

Xpointo is part digital agency, where we collaborate with our clients on exciting digital campaigns integrating social media, search, mobile and more; and part digital lab, where we build new media products to solve digital marketing challenges.

In short, we are in the business of helping brands realize the marketing potential of digital channels.

our approach

We advocate a disciplined digital approach with laser focus on marketing priorities and outcomes.

Our methodology is summed up in 4Rs - Research, Reach, Response, Results - and is a discipline we apply to each and every project we undertake.

our technology

We love our technology and all it has to offer to our business and clients. We are open sourced in every way possible. Our servers are in the cloud. We have built and customised our own arsenal of web-based apps for collaboration, process management, automation and every imaginable purpose.

we are hiring

Senior Account Manager / Account Manager

You will be responsible for revenue performance with the drive to win new business while managing an existing client base.You are a self-starter; thrive in a fast-paced environment and is passionate about digital media.