Objective Breitling, a technical watch specialist, had launched its latest Avenger Hurricane and Bandit watches in Asia and wanted to celebrate with a jet simulator experience. We were tasked to conceptualise a digital campaign to raise awareness of the new timepieces as well as drive visitors to their launch exhibitions in Singapore and Kuala Lumpur.
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Solution For the launch of Breitling’s Avenger Hurricane and Bandit watches, we created an interactive microsite that featured details of the exhibition and timepieces. We also created a simple yet engaging game titled Air Unlimited Challenge, which tested users on how far they could ‘soar’ by scrolling within a specified time limit. The winners of the Challenge were then able to experience the actual jet simulator at the exhibition as well as win Breitling exclusives.
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