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Objective Breitling, a technical watch specialist, had launched its latest Avenger Hurricane and Bandit watches in Asia and wanted to celebrate with a jet simulator experience. We were tasked to conceptualise a digital campaign to raise awareness of the new timepieces as well as drive visitors to their launch exhibitions in Singapore and Kuala Lumpur.
Solution For the launch of Breitling’s Avenger Hurricane and Bandit watches, we created an interactive microsite that featured details of the exhibition and timepieces. We also created a simple yet engaging game titled Air Unlimited Challenge, which tested users on how far they could ‘soar’ by scrolling within a specified time limit. The winners of the Challenge were then able to experience the actual jet simulator at the exhibition as well as win Breitling exclusives.