Objective innisfree, one of Korea’s leading beauty brands, celebrated the festive season with its Green Christmas Campaign. We were tasked to conceptualise a digital campaign to help raise awareness of the campaign as well as drive visitors to an event held at Orchard Cineleisure.
Facebook App
Solution Leveraging on innisfree’s Facebook fans, we created a Facebook campaign to drive visitors to the Green Christmas event at Orchard Cineleisure. In the spirit of the festive season, we invited fans to send e-cards to their friends to raise awareness of the event. Visitors could also enjoy festive activities such as eco pouch stamping, instaprinting and skin testing at the event.
The result: the campaign attracted 6,817 unique application users and almost 2,000 participants. This included converting 31 customers to make purchase in stores. Plus, more than 53% of those in the RSVP list turned up for the event and redeemed their gifts.