Objective We were tasked to conceptualise a digital campaign to raise awareness of Bose QuietComfort headphones, and to drive visitors to the showrooms of Atlas Sound & Vision, the sole distributor of Bose audio products in Singapore.
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Solution We created an interactive microsite that featured a short video of how Bose QuietComfort headphones can help one find his focus. From conceptualising to shooting the video, we were involved throughout the creative process. The microsite also informed users about the features of Bose QuietComfort headphones as well as showcased customers’ testimonials.
A social wall on the microsite displayed photos of how users aspired to focus better with Bose QuietComfort headphones. These photos were also entries for users to stand to win $100 Atlas Sound & Vision vouchers. We created the hashtag #HearItYourWay for users to tag their photos, thereby encouraging top of mind recall and increasing engagement with users.
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