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Objective Thermos is a global manufacturer of vacuum-insulated products such as portable food containers, hydration and cookware products. Thermos planned to drive its brand’s digital presence through its website and Facebook as its primary platforms, reaching out to young urbanites, avid cooks, travellers and parents.
Solution We rejuvenated Thermos Facebook page with a fresh content strategy that included content and design redevelopment, photography, and media management. We saw a growth in fan acquisition and engagement. We also revamped Thermos Singapore’s website to create a better user experience and interface, populated with new lifestyle and product content, which helped increase website traffic and brand awareness.