We were born in 2008 in the supposed Web 2.0 era, or the age of the “participatory web”, as they call it. Just as Web 1.0 had arrived and passed, so shall Web 2.0, Web 3.0 and its future progressions.
Our name, Xpointo (pronounced 'x-point-oh' or X.0), is an invented word meant to capture the spirit of how digital possibilities evolve while not swept under a business season’s momentary jargon, fad or hype.
Based in Singapore, Xpointo is part digital marketer and part digital lab.
As digital marketer, we believe the Internet presents the greatest untapped opportunity for brands. This is where we collaborate with our clients on exciting digital campaigns incorporating (and often integrating) social media, search, rich media advertising, mobile, apps and more.
As a digital lab, we believe in experimenting, exploring, developing and creating stuff that stretch the use of technology and add value to what we do. This is where we experiment with and build new media products to solve digital marketing challenges.
We are rationally exuberant about the possibilities of the Internet and we are passionate about helping brands exploit and realize the marketing potential of digital channels.
We advocate a disciplined digital approach with laser focus on marketing priorities and outcomes.
Our methodology is summed up in 4Rs - Research, Reach, Response, Results - and is a discipline we apply to each and every project we undertake.
the thorough study of materials and sources in order to establish facts and insights in an accurate matter.
the act, extent or range of something's application, effect, or influence.
Search Engine Marketing
Social Media Marketing
the reaction caused by a change or event; an impulse to a specific stimulus or situation.
an outcome or consequence caused or produced by a series of actions.
Social Media Chatter
We believe knowledge is power. We advocate knowing before you act. This is why we have developed a set of tools that provide access to key metrics - web traffic, keyword score, social media reach and chatter - in order for you to know where your brand stands versus the market and the competition, before you prepare a plan of action.
With the proliferation of online media, there are many ways to get reach. We are methodical and measured in how we build the media plan. This means choosing the right place, time and message; as well as understanding the behaviour, etiquette and rules of each media platform. Our technology helps us execute this with precision and wisdom (of past data trends). Our creativity helps us execute this with pizzazz.
In marketing, actions do not always yield reactions. Reactions do not always yield results. A marketing campaign is nothing without responses. For this, we have more than a few tricks in our bag.
To get focused on the final outcome, we ask clients to share their target metrics and desired business results so that we have the end game in mind to guide each decision made. The ethic we have is to take on performance accountability and provide our clients with assurance by aligning our campaign work to ensure we achieve set campaign objectives.