Reading Room

We are what we read. We have a strong learning culture in our company. New information brings new possibilities. Find out what inspires us.

Creative intelligence can help inspire ideas, push the boundaries, bring your work out into the world at scale, and refine your campaigns over time.

Read more

Source: Think with Google | June 24, 2019

It’s a tense time for publishers. On average, desktop traffic is declining in favor of mobile. In the US, 63 percent of online traffic comes from smartphones and tablets, which means that desktop display traffic, currently sold via direct sales team and SSPs, is also declining.

Read more

Source: digiday.com | June 19, 2019

It’s pretty hard to picture social media without likes. Facebook’s thumbs-up is probably up there with the Golden Arches for recognition among millennials, and double tapping on Instagram is basically a biological reflex. Likes seem indispensable in the platforms we use daily; influencing the content their algorithms present to us...

Read more

Source: www.thedrum.com | June 12, 2019

This summer, Nike will roll out its latest augmented reality (AR) initiative, Nike Fit. While the feature is another move toward independence and away from wholesalers, it could also help to alleviate the biggest hassles of online shopping when it comes to clothes and accessories.

Read more

Source: eMarketer | May 29, 2019

There’s a joke in the creative industry that “everyone is a designer”, making light of how infuriating it is to have someone (without a…

Read more

Source: medium.com | May 24, 2019