Reading Room

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Rock band Metallica is now a Salesforce customer as it seeks to maintain high levels of fan engagement with an vast global online audience.

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Source: diginomica | September 28, 2018

Apple and Salesforce today announced a strategic partnership that brings the number one customer relationship management solution to iOS.

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Source: www.apple.com | September 27, 2018

Slack has acquired Astro, an email client that leveraged AI to make helpful recomendations, for an undisclosed sum. Astro's apps will shut down October 10.

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Source: VentureBeat | September 25, 2018

While CDP and CRM technologies do have some overlap, they are designed for different departments and perform different functions. Here is what you need to know.

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Source: www.cmswire.com | September 21, 2018

Instagram is scaling up its in-app shopping capabilities, rolling out the ability to buy things via its ephemeral Stories service globally. It's also launching a personalised 'shopping channel' within its Explore section.

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Source: www.thedrum.com | September 20, 2018