Reading Room

We are what we read. We have a strong learning culture in our company. New information brings new possibilities. Find out what inspires us.

On Facebook, ad creative fatigue happens especially fast. Even an unusually successful ad will start showing performance declines after a week or two.

Read more

Source: www.marketing-interactive.com | December 05, 2018

"There's a lot of data and you might have a lot of ideas, but you need to combine both to create something powerful."

Read more

Source: www.marketing-interactive.com | December 05, 2018

Four creative marketing trends you can expect to see in 2019

Read more

Source: www.adweek.com | December 04, 2018

Spotify has a rich trove of user listening habits in its locker and it has seen success, both at awards and from consumers, in digging them out and exposing quirky behaviours.

Read more

Source: www.thedrum.com | November 29, 2018

The industry’s fall from grace may feel unprecedented, but we have a model for what happens when a beloved industry fails us.

Read more

Source: www.theatlantic.com | November 20, 2018