Reading Room

We are what we read. We have a strong learning culture in our company. New information brings new possibilities. Find out what inspires us.

The number of likes is a measure of how well content is doing on the social media platform.

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Source: www.bbc.com | July 22, 2019

TikTok held its first marketing conference in South East Asia last week, where it showcased its fledgeling ad offerings to advertisers and agencies at the Marina Bay Sands in Singapore, promising them that short-form video content is better value for money and that they will have access to creative talent.

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Source: www.thedrum.com | July 16, 2019

The latest version of the bot detector reCaptcha is invisible to users and has spread to more than 650,000 websites. It’s great for security—but not so great for your privacy.

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Source: www.fastcompany.com | July 09, 2019

The Singapore Government announced a slew of new initiatives over the course of last week as part of its annual smart nation week, which gives the industry an inside-look at the city-state’s progress in becoming an innovative nation.

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Source: www.thedrum.com | July 05, 2019

In the final segment of The Drum’s three-part series about the biggest mistakes brands make when it comes to LGBTQ+ marketing and how to avoid them, we explore how brands can greater represent and support the whole of the LGBTQ+ community.

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Source: www.thedrum.com | July 02, 2019