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Marketing Land is a daily, must-read site for CMOs, digital marketing executives and advertising campaign managers.Read more
In a discussion about driving business results through the power of transmedia marketing, Mediacorp’s chief commercial and digital officer Parminder Singh spoke to YouTube Partnerships regional director for Asia-Pacific Ajay Vidyasagar, Havas Group Singapore CEO Jacqui Lim and Unilever general manager Banjo Castillo, about a wide array of subjects from...Read more
Many methods are used to understand the consumer, including market segmentation, persona, and archetype. This article compare persona vs archetype.Read more
It’s the start of a new year and time to make our annual predictions for how we believe influencer marketing will develop over the next 12 months. Most of our influencer marketing predictions for 2017Read more
Learn the data literacy lingo and stand out as a marketer who knows the basics of data and can use it for better – Content Marketing InstituteRead more