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Rock band Metallica is now a Salesforce customer as it seeks to maintain high levels of fan engagement with an vast global online audience.Read more
Apple and Salesforce today announced a strategic partnership that brings the number one customer relationship management solution to iOS.Read more
Slack has acquired Astro, an email client that leveraged AI to make helpful recomendations, for an undisclosed sum. Astro's apps will shut down October 10.Read more
While CDP and CRM technologies do have some overlap, they are designed for different departments and perform different functions. Here is what you need to know.Read more
Instagram is scaling up its in-app shopping capabilities, rolling out the ability to buy things via its ephemeral Stories service globally. It's also launching a personalised 'shopping channel' within its Explore section.Read more