Reading Room

We are what we read. We have a strong learning culture in our company. New information brings new possibilities. Find out what inspires us.

Marketing Land is a daily, must-read site for CMOs, digital marketing executives and advertising campaign managers.

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Source: marketingland.com | April 16, 2019

In a discussion about driving business results through the power of transmedia marketing, Mediacorp’s chief commercial and digital officer Parminder Singh spoke to YouTube Partnerships regional director for Asia-Pacific Ajay Vidyasagar, Havas Group Singapore CEO Jacqui Lim and Unilever general manager Banjo Castillo, about a wide array of subjects from...

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Source: www.mumbrella.asia | April 15, 2019

Many methods are used to understand the consumer, including market segmentation, persona, and archetype. This article compare persona vs archetype.

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Source: Designorate | April 09, 2019

It’s the start of a new year and time to make our annual predictions for how we believe influencer marketing will develop over the next 12 months. Most of our influencer marketing predictions for 2017

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Source: Influencer Marketing Hub | April 08, 2019

Learn the data literacy lingo and stand out as a marketer who knows the basics of data and can use it for better – Content Marketing Institute

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Source: Content Marketing Institute | April 02, 2019