Reading Room

We are what we read. We have a strong learning culture in our company. New information brings new possibilities. Find out what inspires us.

Southeast Asia’s smartphone boom presents an opportunity for businesses to engage with an audience ready to consume video content.

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Source: www.techinasia.com | February 19, 2019

The company has reached out to parent bloggers and parenting magazines to promote the initiative.

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Source: www.marketing-interactive.com | February 18, 2019

While the Fyre music festival was disastrous, it has certainly provided the fodder for two successful documentaries on streaming platforms – Netflix and Hulu. Directed by Chris Smith, Fyre: The Greatest Party That Never Happened (the Netflix film) offered a closer look at what went on behind the scenes, and...

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Source: www.mumbrella.asia | February 12, 2019

While it is true that more women than men are primary grocery shoppers, it is strange that almost 100% of the people we talk to about baby products, laundry products and household cleaners are women.

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Source: www.marketing-interactive.com | February 05, 2019

Let’s be honest, our always-on mobile and digital lifestyles are blurring the lines between work and leisure. The growth in ‘bleisure’ – the practice of combining business travel and leisure travel into one trip – is an extension of that trend.

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Source: www.mumbrella.asia | January 29, 2019