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We have all heard a client say: ‘I know that only half my media budget reaches my audience, I just don’t know which half’. At the most basic level, programmatic media has helped clients solve for this dilemma by letting them buy audiences instead of reach. However, there is now...Read more
In 2006, Clive Humbly, UK Mathematician, and architect of Tesco’s Clubcard coined the phrase “Data is the new oil. He said the following:”Data is the new oil. It’s valuable, but if unrefined it cannot be used. It has to be changed into gas, plastic, chemicals, etc.Read more
The digital publisher LittleThings is shutting down. The company, like some other media companies, had quickly amassed a big following on Facebook. But Facebook’s recent algorithm tweak throttled its traffic severely, causing its profit to plummet, the company says.Read more
In November we announced a partnership with Salesforce, including a plan to build new integrations between Google Analytics 360, Salesforce Sales Cloud and Salesforce Marketing Cloud, seamlessly connecting sales, marketing and advertising data for the first time.Read more
The next round of big-budget media reviews has begun, and beneath it lies an existential threat to the established agency business model.Last summer’s rumored wave is now a real-world tsunami encompassing billions in RFPs from brands like Marriott, Mars, McDonald’s, Microsoft, Mondelez and more.Read more