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Read moreIt’s a tense time for publishers. On average, desktop traffic is declining in favor of mobile. In the US, 63 percent of online traffic comes from smartphones and tablets, which means that desktop display traffic, currently sold via direct sales team and SSPs, is also declining.
Read moreIt’s pretty hard to picture social media without likes. Facebook’s thumbs-up is probably up there with the Golden Arches for recognition among millennials, and double tapping on Instagram is basically a biological reflex. Likes seem indispensable in the platforms we use daily; influencing the content their algorithms present to us...
Read moreThis summer, Nike will roll out its latest augmented reality (AR) initiative, Nike Fit. While the feature is another move toward independence and away from wholesalers, it could also help to alleviate the biggest hassles of online shopping when it comes to clothes and accessories.
Read moreThere’s a joke in the creative industry that “everyone is a designer”, making light of how infuriating it is to have someone (without a…
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