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BrandZ, a global study of consumers' opinions of brands, is conducted by Millward Brown for WPP. We’ve spoken to over three million consumers about more than 100,000 brands. Data is combined with publically available financial data to create our annual BrandZ Top 100 Most Valuable Brands rankings.Read more
GDPR may seem like a burden, but it helps marketers think Customer First. Here's how to make sure you not only comply with GDPR's regulatory requirements but also provide customers what they need.Read more
Pew Research Center found that teenagers are using YouTube at a greater rate than any other social media service, with services like Snapchat and Instagram also seeing dramatic growth. Facebook use among teens, meanwhile, fell 20 percent since 2015. Should the social network be worried?Read more
Having conquered the Thai market, it’s now going regional.Read more
The commerce platform rounds out Adobe's customer experience tools, which already include content creation, marketing, advertising and analytics.Read more