Objective Breitling is a specialist in technical watches and one of the world's only major watch brands to equip all its models with chronometer-certified movements, the ultimate token of precision. It wanted to celebrate the launch of its Avenger Hurricane and Bandit watches in Asia with a jet simulator experience. We were tasked with conceptualising a digital campaign to raise awareness of the timepieces as well as drive visitors to their launch exhibitions in Singapore and Kuala Lumpur.
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Solution We created an interactive microsite that showcased details of the exhibition and timepieces. We also created a simple yet engaging game titled Air Unlimited Challenge, which tested users on how far they could ‘soar’ by scrolling within a specified time limit. The winners of the Challenge were then able to experience the actual jet simulator at the exhibition as well as win exclusive Breitling merchandise.
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