Solution To ensure and enhance the consumption of Canon's content, we developed a content strategy detailing topics that were frequently asked by beginner photographers. The topics were selected based on the highest relevance to this group of readers; how we can shape their perspectives on photography and why it is better to switch from smartphones to mirrorless cameras. Based on our research and understanding of our consumers, we decided to use infographics as the main medium to capture our readers' attention. This was done by condensing crucial information into the infographic, alongside additional tips on the accompanying article. We encouraged them to practise the tips that they'd learned by downloading a copy of the infographic for their future reference.