Alongside brand consultancy Activiste, we collaborated closely with Bank BTPN’s corporate communications and IT teams, to develop a revamped corporate website www.btpn.com
that was launched in March 2012. The new website featured a new refreshing digital design that stayed true to BTPN’s corporate brand identity guidelines, a new content framework and information architecture and was supported by a flexible self-publishing system built using Silverstripe. We showcased the addition of a strategic mass market empowerment program, Daya, as well as BTPN’s updated brand communication efforts for their various lines of business. An innovative publishing solution was also implemented within the new website to publish and distribute BTPN’s annual reports in digital format.