Objective innisfree is a popular beauty brand that shares the benefits of nature from the pristine island of Jeju, allowing the beauty of green life to preserve the balance of nature. In conjunction with the festive season, we were tasked with conceptualising a digital campaign to help raise awareness of their Green Christmas celebration.
Facebook App
Solution From digital to on-ground and retail, we created a 360 campaign that started on Facebook where innisfree’s fans could send e-greetings to their friends to raise awareness of the Green Christmas event held at Orchard Cineleisure. At the event, visitors enjoyed festive activities such as eco-pouch stamping, insta-printing and skin testing. They were also directed to innisfree stores to make their purchases.