Objective Triumph is one of the world's leading makers of lingerie, underwear and shapewear, fusing exceptional quality in workmanship, unrivalled fit and the latest in fashionable design. In conjunction with their 20th anniversary, Triumph wanted to amplify awareness of its Maximizer collection. We were tasked with conceptualising a campaign that would appeal to a younger audience and drive them to the e-commerce site.
Solution We developed an interactive microsite that featured the Maximizer’s 20th anniversary fashion show. As the models walked down the runway wearing the new Magic Wire bras, a carousel on the microsite would change to correspond to the pieces they were wearing, leading consumers to Triumph’s e-commerce site and allowing them to shop the looks instantly. The website also featured an integrated live feed of Triumph’s Instagram and Twitter accounts.